Let Your Destiny Set Sail

Building on the teaser campaign that HCI connected and designed for Disney’s November feature release Moana, we collaborated closely with Disney to concept and design this beautiful “payoff” poster key art. The illustration features the primary characters front and center, but also emphasizes the secondary character in the film, the absolutely stunning Tahitian water that Disney’s film team spent several months abroad researching.

Integrating the characters with the relevant environment visually articulates the film’s narratives of self discovery and a deep mythological culture.

We can’t wait to see the story set sail in November. Keep an eye out for this beautiful film poster in U.S. theaters.

And in case you’re wondering what our friends across the pond selected, you can see this HCI-crafted concept in French theaters. Tres magnifique!