HCI recently had the chance to collaborate with our in-house digital division, Open Bar, on a suite of websites for Skyrocket Toys. The first site was for Sky Viper, an established brand of drone products with a limited web presence. We took visual cues from the product design to establish a visual vocabulary for the site and used a series of infographics and iconography to help convey all of the cool tech included in the product design.
The other two sites were for Mebo and Real Cooking, mostly new-to-market products expected to take the toy aisle by storm this holiday. Mebo is a fun remote-controlled robot with a mechanical arm and claw that can play Jenga! And Real Cooking is a full line of baking products for kids, including baking mixes and decorating kits as well as essential tools to help kids in the kitchen, like a fool-proof egg cracker and mixing bowls that suction to the counter to help avoid spills. As these were new lines for Skyrocket, we were able to establish the brand look and dictate how it was applied throughout the site designs, incorporating some fun animations to depict Mebo’s personality.
Click the links below to see our work!