The biggest entertainment brand of all time is not to be taken lightly. EA, LucasArts and developer DICE entrusted us with bringing the brand to life for the launch of the latest editions of this iconic property. Our mandate: stay true to the Star Wars canon, satisfy the passion of the fan cult, intrigue both gamers and casual players, and deliver an effective visual language and expansive library of creative assets for all publishing platforms, and with a never-before-seen level of detail and visual fidelity. The Force is strong with this one.
We extended the brand story with extensive visual development throughout the retail environment, from digital advertising assets to physical in-store display design, all delivered in a comprehensive brand toolkit.