Action role-playing game, Mass Effect: Andromeda, is the 4th entry in the Mass Effect universe. The player’s role is to become humanity’s Pathfinder, tasked with finding a home world against all odds, alien and otherwise. Our comprehensive brand identity had to signal a fresh reboot, featuring a new open-world gameplay experience and the amazing richness of the game’s visual language.
Our far-reaching ID development included a comprehensive toolkit, with multiple key art executions, digital marketing content and clear implementation guidelines. As part of the extended scope, we also created visual assets for a mock "recruitment" website – authentic to the in-game universe – aimed at enlisting pioneers to populate a new world as part of the Andromeda Initiative.