How often do you get to brand something entirely new and truly revolutionary? Activision tagged us with the once in a lifetime opportunity to bring a disruptively unique new brand and play category to life. For Skylanders, now over $4 billion strong, we delivered an unforgettable consumer facing experience from top to bottom.
When physical toys meet cutting edge video games, the result is pure magic, and powerful illustrations were key to communicating the brand's appeal. PicturePlane, our in-house digital art division, elevated the illustration style year over year, delivering hundreds of mind blowing character images for use across every platform.