Ladies and gentlemen, come one come all and see the dazzle, the delight, the magnificent, the wonder of wonders…new key art for 2K’s Carnival Games!

Set in the fantastical world of the ultimate carnival, our challenge was to create excitement around the multitude of carnival activities available in-game, while also delivering a clean and uncluttered piece of key art.

In our image, we segment different game worlds with graphic strings of carnival lights, allowing consumers to focus on game play details while still communicating the immersive, over-the-big-top experience of the lively carnival world. And of course the carnival barker, your convivial master of ceremonies, invites the viewer into the fun, rambunctious gameplay with bright colors, energetic motion and dynamic characters.