A Universal presence at licensing show 2017
A UNIVERSAL PRESENCE AT LICENSING SHOW 2017
We were delighted to collaborate with Universal Brand Development, designing their graphics for their 2017 Licensing Show presence. These are the folks that bring franchises like The Minions, and Fast & Furious to retail. So, you know, no big deal (dusts off lapel). This was the first large showcase presence of Universal, DreamWorks and Illumination properties all together in one environment at Licensing Show, which created an exciting opportunity to connect the franchises in a unique way. Graphics included key visuals from The Minions, Trolls, Secrete Life of PETS, and more, with a fierce Jurassic World feature incorporating movie props and wall of dinosaur characters. Their presence was a hit, with seamless integration of several world-famous properties, and enormous visual impact.