Gamasutra recently interviewed Justin Carroll, Executive Creative Director and Partner, to discuss package design, packaging design trends and what makes a package stand out among it's competition.
From Gamasutra: "Game packaging is becoming increasingly elaborate. As Collectors Editions and limited steelbook cases become more and more prevalent -- in an effort to make games stand out on the shelves and lure in hardcore collectors -- the art of designing packaging becomes incredibly complicated.
So what exactly goes into the process? What makes a good game package, and how do you handle the restrictions of working with marketing departments, and working within the templates the console companies lay out?
To find out more, Gamasutra spoke to Justin Carroll, partner and creative director of Hamagami/Carroll. The company recently completed the packaging of
Call of Duty: Modern Warfare 2, including the frankly insane Prestige Edition, complete with night vision goggles."
Read the rest of the interview
here
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