News
June 14, 2017
Set Sail on a High-Seas Adventure

Ubisoft Singapore enlisted our help to create the intriguing yet scary-ass teaser art for the E3 launch of their new game, Skull & BonesSkull & Bones invites players to become the ultimate pirate, forging their legends among pirates and fighting for supremacy of the Indian Ocean. The art intimidated E3-goers as a massive wall at the Ubisoft booth, as well as gracing the Skull & Bones website homepage. Thanks Ubisoft for bringing us aboard. Aaaargh. 

HCI-PP_Ubi_SkullBonesTeaser_2017

Ubisoft Singapore enlisted our help to create the intriguing yet scary-ass teaser art for the E3 launch of their new game, Skull & BonesSkull & Bones invites players to become the ultimate pirate, forging their legends among pirates and fighting for supremacy of the Indian Ocean. The art intimidated E3-goers as a massive wall at the Ubisoft booth, as well as gracing the Skull & Bones website homepage. Thanks Ubisoft for bringing us aboard. Aaaargh. 

HCI-PP_Ubi_SkullBonesTeaser_2017

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June 01, 2017
It’s Time to Lay Our Cards on the Table!

The Hearthstone Championship Tour is back with another exciting destination for the Spring Championship. Working closely with the Blizzard team, we designed the logo and this was the winning card. The Championship Tour is the largest Hearthstone tournament in the world, where 16 exceptional players from around the globe come together to duel for glory, a share of the $1 million prize pool, and the esteemed title of World Champion! Get your deck ready.

HS_Champ_Tour_Logo_Kraken

The Hearthstone Championship Tour is back with another exciting destination for the Spring Championship. Working closely with the Blizzard team, we designed the logo and this was the winning card. The Championship Tour is the largest Hearthstone tournament in the world, where 16 exceptional players from around the globe come together to duel for glory, a share of the $1 million prize pool, and the esteemed title of World Champion! Get your deck ready.

HS_Champ_Tour_Logo_Kraken

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January 20, 2017
Who’s Down with GDT

Yah you know me.

We have been long-time admirers of auteur Guillermo Del Toro’s body of work, and apparently we aren’t alone.

GDT’s Trollhunters, which launched last year, is tracking to be Netflix’s most-watched kids original ever.

We had the esteemed honor of working with Dreamworks and GDT to develop the Trollhunters logo.

Keep an eye on this section for a reveal of logos for two accompany projects launching in 2018 and 2019.

And click here for more info on this record-breaking phenom.

 

Yah you know me.

We have been long-time admirers of auteur Guillermo Del Toro’s body of work, and apparently we aren’t alone.

GDT’s Trollhunters, which launched last year, is tracking to be Netflix’s most-watched kids original ever.

We had the esteemed honor of working with Dreamworks and GDT to develop the Trollhunters logo.

Keep an eye on this section for a reveal of logos for two accompany projects launching in 2018 and 2019.

And click here for more info on this record-breaking phenom.

 

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January 17, 2017
We’ll Drink to That!

Congratulations to our client, Napa winery Montagu Wineries, for winning Wine Spectrum Magazine’s #1 Wine of 2016 with their Silver Ghost Cabernet Sauvignon 2014! And as long as we’re chest pounding, we also won Best Label in the “Artistic” category for the awesome Silver Ghost label design. Cheers! Bottoms up! Sante´! Salud!

Silver Ghost Final Bottle 2

Silver Ghost Logo

Congratulations to our client, Napa winery Montagu Wineries, for winning Wine Spectrum Magazine’s #1 Wine of 2016 with their Silver Ghost Cabernet Sauvignon 2014! And as long as we’re chest pounding, we also won Best Label in the “Artistic” category for the awesome Silver Ghost label design. Cheers! Bottoms up! Sante´! Salud!

Silver Ghost Final Bottle 2

Silver Ghost Logo

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December 16, 2016
HCI Makes Bath Time Fun!

Wait..that sounds wrong.

When Tubby Table approached us with the idea to redesign the packaging for their line of childrens’ bath toys, we were “bubbling over” with eagerness to take on the project. Tubby Table had established themselves in a niche market of the bath toy world, but had recently landed deals with mass retailers, and were looking to completely redesign the logo and outer packaging for their product line prior to hitting shelves.

Our assessment – the old logo and packaging were dated in look and style, with a use of primary colors and photography that was doing more of a disservice than anything. The objective included redesign of the product logo, the main table packaging, and also a new approach to the accessories packaging to ensure cohesion throughout the entire packaging line. One of the challenges with the photography was not only showing the product, but showing enough of the bathing environment that parents could see how the system all worked together within the tub.

Our collaborative strategy brought the packaging up to date with use of just enough white space to keep things fresh, but also a bathroom-inspired color palette for the logo and pops of the same colors throughout the packaging to make the system uniquely identifiable. We redesigned the logo just enough to bring it up to date without losing its core essence, keeping the signature splashes in the logo, but with new thinking around the font and overall design and font usage. Lastly, we refreshed the photography, brightening the lighting both in the environment and also pulling out on the the product and environment to give a better sense of the system setup. The result was a logo and packaging system that felt lighter and brighter, and more fun while also more contemporary, giving it the opportunity to stand out on shelf in a new space.

tubby-table-3 tubby-table-1 tubby-table-2

Wait..that sounds wrong.

When Tubby Table approached us with the idea to redesign the packaging for their line of childrens’ bath toys, we were “bubbling over” with eagerness to take on the project. Tubby Table had established themselves in a niche market of the bath toy world, but had recently landed deals with mass retailers, and were looking to completely redesign the logo and outer packaging for their product line prior to hitting shelves.

Our assessment – the old logo and packaging were dated in look and style, with a use of primary colors and photography that was doing more of a disservice than anything. The objective included redesign of the product logo, the main table packaging, and also a new approach to the accessories packaging to ensure cohesion throughout the entire packaging line. One of the challenges with the photography was not only showing the product, but showing enough of the bathing environment that parents could see how the system all worked together within the tub.

Our collaborative strategy brought the packaging up to date with use of just enough white space to keep things fresh, but also a bathroom-inspired color palette for the logo and pops of the same colors throughout the packaging to make the system uniquely identifiable. We redesigned the logo just enough to bring it up to date without losing its core essence, keeping the signature splashes in the logo, but with new thinking around the font and overall design and font usage. Lastly, we refreshed the photography, brightening the lighting both in the environment and also pulling out on the the product and environment to give a better sense of the system setup. The result was a logo and packaging system that felt lighter and brighter, and more fun while also more contemporary, giving it the opportunity to stand out on shelf in a new space.

tubby-table-3 tubby-table-1 tubby-table-2
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September 23, 2016
The Sky’s the Limit!

HCI recently had the chance to collaborate with our in-house digital division, Open Bar, on a suite of websites for Skyrocket Toys. The first site was for Sky Viper, an established brand of drone products with a limited web presence. We took visual cues from the product design to establish a visual vocabulary for the site and used a series of infographics and iconography to help convey all of the cool tech included in the product design.

The other two sites were for Mebo and Real Cooking, mostly new-to-market products expected to take the toy aisle by storm this holiday. Mebo is a fun remote-controlled robot with a mechanical arm and claw that can play Jenga! And Real Cooking is a full line of baking products for kids, including baking mixes and decorating kits as well as essential tools to help kids in the kitchen, like a fool-proof egg cracker and mixing bowls that suction to the counter to help avoid spills. As these were new lines for Skyrocket, we were able to establish the brand look and dictate how it was applied throughout the site designs, incorporating some fun animations to depict Mebo’s personality.

Click the links below to see our work!

HCI recently had the chance to collaborate with our in-house digital division, Open Bar, on a suite of websites for Skyrocket Toys. The first site was for Sky Viper, an established brand of drone products with a limited web presence. We took visual cues from the product design to establish a visual vocabulary for the site and used a series of infographics and iconography to help convey all of the cool tech included in the product design.

The other two sites were for Mebo and Real Cooking, mostly new-to-market products expected to take the toy aisle by storm this holiday. Mebo is a fun remote-controlled robot with a mechanical arm and claw that can play Jenga! And Real Cooking is a full line of baking products for kids, including baking mixes and decorating kits as well as essential tools to help kids in the kitchen, like a fool-proof egg cracker and mixing bowls that suction to the counter to help avoid spills. As these were new lines for Skyrocket, we were able to establish the brand look and dictate how it was applied throughout the site designs, incorporating some fun animations to depict Mebo’s personality.

Click the links below to see our work!

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September 14, 2016
Let Your Destiny Set Sail
Building on the Teaser campaign that HCI concepted and designed for Disney’s November feature release Moana, we collaborated closely with Disney to concept and design this beautiful “payoff” poster key art. The illustration features the primary characters front and center, but also emphasizes the secondary character in the film, the absolutely stunning Tahitian water that Disney’s film team spent several months abroad researching.
Integrating the characters with the relevant environment visually articulates the film’s narratives of self discovery and a deep mythological culture.
We can’t wait to see the story set sail in November. Keep an eye out for this beautiful film poster in U.S. theaters.
moana_ver4_xlg
And in case you’re wondering what our friends across the pond selected, you can see this HCI-crafted concept in French theaters. Tres magnifique!
moana_ver2
Building on the Teaser campaign that HCI concepted and designed for Disney’s November feature release Moana, we collaborated closely with Disney to concept and design this beautiful “payoff” poster key art. The illustration features the primary characters front and center, but also emphasizes the secondary character in the film, the absolutely stunning Tahitian water that Disney’s film team spent several months abroad researching.
Integrating the characters with the relevant environment visually articulates the film’s narratives of self discovery and a deep mythological culture.
We can’t wait to see the story set sail in November. Keep an eye out for this beautiful film poster in U.S. theaters.
moana_ver4_xlg
And in case you’re wondering what our friends across the pond selected, you can see this HCI-crafted concept in French theaters. Tres magnifique!
moana_ver2
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August 29, 2016
Further Evidence that Timing is Everything

EA assures us that MASS EFFECT: ANDROMEDA is right on track for 2017. We’re keeping our eyes peeled and collective breath held for more reveals around this one.

http://www.mnrdaily.com/article/mass-effect-andromeda-latest-news-ea-confirms-game-still-on-track-for-2017-release-despite-lack-of-marketing-effort/12542.htm

EA assures us that MASS EFFECT: ANDROMEDA is right on track for 2017. We’re keeping our eyes peeled and collective breath held for more reveals around this one.

http://www.mnrdaily.com/article/mass-effect-andromeda-latest-news-ea-confirms-game-still-on-track-for-2017-release-despite-lack-of-marketing-effort/12542.htm

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June 24, 2016
Brand Refresh 101

Started In A Dorm Now We’re Here

Tespa asked HCI to breathe some new life into their visual identity that would allow for versatility and would fit the direction of the brand from a club at UT-Austin to the home for gaming on campuses nationwide. Their previous identity system ran into usage issues in both printed and digital formats that didn’t represent the overall vision of the brand.

Lighting the Hearth(stone)

Our first step was to key-in on what could reflect Tespa’s themes of college community, competitiveness, and growth. We chose to give the old iconography a collegiate facelift into a torch flame to signify scholastic imagery and the passing of knowledge, while also alluding to the competition of an event like the Olympics. To further expand the tie-in we created an alternate version of the logo modeled after a college crest for Tespa that we must say looks particularly dope on a t-shirt.

Nothing Like A Cool, Crisp…Logo

The typography of the logo was created to look clean and sleek, so it could live alone without the need for iconography to maximize the ways it can be used. In the end we delivered a completely new visual system that signifies the mission of Tespa to create a community and give gamers a place to make friends and the most of their college years.

Tespa Logo

 

Started In A Dorm Now We’re Here

Tespa asked HCI to breathe some new life into their visual identity that would allow for versatility and would fit the direction of the brand from a club at UT-Austin to the home for gaming on campuses nationwide. Their previous identity system ran into usage issues in both printed and digital formats that didn’t represent the overall vision of the brand.

Lighting the Hearth(stone)

Our first step was to key-in on what could reflect Tespa’s themes of college community, competitiveness, and growth. We chose to give the old iconography a collegiate facelift into a torch flame to signify scholastic imagery and the passing of knowledge, while also alluding to the competition of an event like the Olympics. To further expand the tie-in we created an alternate version of the logo modeled after a college crest for Tespa that we must say looks particularly dope on a t-shirt.

Nothing Like A Cool, Crisp…Logo

The typography of the logo was created to look clean and sleek, so it could live alone without the need for iconography to maximize the ways it can be used. In the end we delivered a completely new visual system that signifies the mission of Tespa to create a community and give gamers a place to make friends and the most of their college years.

Tespa Logo

 

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June 21, 2016
HCI Takes Silver at the 2016 Promax BDA Key Art Awards!

 

 

Collaborating with DICE and Cinco, the composition for this piece of key art was already set in concept, then HCI finished out the artwork to a level worthy of the Star Wars brand. The end result was an iconic and impactful scene only achievable with this level of realistic render.

SWBFgenKEYARTcmykVERTsmallCROP

 

 

Collaborating with DICE and Cinco, the composition for this piece of key art was already set in concept, then HCI finished out the artwork to a level worthy of the Star Wars brand. The end result was an iconic and impactful scene only achievable with this level of realistic render.

SWBFgenKEYARTcmykVERTsmallCROP

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