December 1, 2017

20th Century Fox is celebrating the 20th anniversary of their first major full length animated feature, Anastasia, directed by Gary Goldman and Don Bluth. For us, it’s actually the 22nd anniversary of creating our first brand style guide in ’95, preceding the film launch.


Trolling Is a Good Thing!

November 9, 2017

Following last year’s success of Trollhunters’ inaugural Netflix season, creator Guillermo del Toro and DreamWorks Animation are set to expand the fantasy series’ universe with two new interconnected shows. Set in the Trollhunters universe, the trilogy will be called the Tales of Arcadia and includes 3Below, to be released in 2018, and Wizards, which will debut in 2019. Having partnered with […]


Packaging Fit for a Super Hero

November 8, 2017

DC has spawned some of the most revolutionary and iconic characters of all time. For the Warner Bros. Consumer Products team, it was imperative that the brand look and packaging live up to that noble lineage.


A Spirited Style Guide

October 31, 2017

Dreamworks is known for whimsey – TROLLHUNTERS, HOW TO TRAIN YOUR DRAGON, KUNG FU PANDA – and their girl-powered property SPIRIT: RIDING FREE is no exception. For the SPIRIT marketing guide, we had to be as nimble as a show horse, designing a system of graphic assets that reflect the property’s soft pastel aesthetic, while also injecting just enough sass […]


A Universal Presence at Licensing Show 2017

October 26, 2017

We were delighted to collaborate with Universal Brand Development, designing their graphics for their 2017 Licensing Show presence. These are the folks that bring franchises like The Minions, and Fast & Furious to retail.


Classic Crash Crushes Worldwide Sales

October 4, 2017

Sometimes oldies are the best goodies. Crash Bandicoot N Sane Trilogy, the remaster of three games from the classic platformer and out now on PS4 from Naughty Dog/Vicarious Visions/Activision, is apparently kicking ass around the world with over 2.5 million units sold as of September.


Titanfall 2 – More to Love

August 22, 2017

This month we’re proud to announce the launch of the new Ultimate Edition for TF2, which (also proudly) leads with our awesome key art, front and center.


Let Your Destiny Set Sail

September 14, 2016

Building on the teaser campaign that HCI connected and designed for Disney’s November feature release Moana, we collaborated closely with Disney to concept and design this beautiful “payoff” poster key art.