News
August 28, 2017
WoW Patch Logo ANNOUNCED!

SOA_Logo

Welcome to Argus! Our logo for the newest Legion Patch for World of Warcraft just dropped and it’s hotter than the Burning Legion. Check out the release video for Shadows of Argus: Patch 7.3.

SOA_Logo

Welcome to Argus! Our logo for the newest Legion Patch for World of Warcraft just dropped and it’s hotter than the Burning Legion. Check out the release video for Shadows of Argus: Patch 7.3.
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August 22, 2017
Titanfall 2 – More to Love
TF2_Ultimate_vertical
This month we’re proud to announce the launch of the new Ultimate Edition for TF2, which (also proudly) leads with our awesome key art, front and center. Already the 7th spectacular new content drop for TF2, Ultimate Edition delivers instant access to the Digital Deluxe Edition, a Jumpstart Starter Pack, and features new maps, badass weapons, cool skins, and lots more exclusive goodies. Check it out at:
TF2_Ultimate_vertical
This month we’re proud to announce the launch of the new Ultimate Edition for TF2, which (also proudly) leads with our awesome key art, front and center. Already the 7th spectacular new content drop for TF2, Ultimate Edition delivers instant access to the Digital Deluxe Edition, a Jumpstart Starter Pack, and features new maps, badass weapons, cool skins, and lots more exclusive goodies. Check it out at:
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August 14, 2017

Congratulations to one of our most long-running client partners Activision. The latest UK charts have been released and, yet again, Activision holds onto No.1 with Crash Bandicoot N.Sane Trilogy.

A minor 1% dip in sales wasn’t enough to dethrone the compilation, which has now managed four weeks running at the top of the charts, and six weeks total since it was first released in June!

We had an N.sanely good time working with you on this box artwork and packaging design.

SI_PS4_CrashStarterPack_Front_FINAL_HiRes

SI_PS3_CrashStarterPack_Side1_FINAL_HiRes

SI_PS4_CrashStarterPack_Side2_FINAL_HiRes

 

Source: http://www.gamesindustry.biz/articles/2017-08-14-crash-bandicoot-rivals-call-of-duty-success-in-uk-charts

Congratulations to one of our most long-running client partners Activision. The latest UK charts have been released and, yet again, Activision holds onto No.1 with Crash Bandicoot N.Sane Trilogy.

A minor 1% dip in sales wasn’t enough to dethrone the compilation, which has now managed four weeks running at the top of the charts, and six weeks total since it was first released in June!

We had an N.sanely good time working with you on this box artwork and packaging design.

SI_PS4_CrashStarterPack_Front_FINAL_HiRes

SI_PS3_CrashStarterPack_Side1_FINAL_HiRes

SI_PS4_CrashStarterPack_Side2_FINAL_HiRes

 

Source: http://www.gamesindustry.biz/articles/2017-08-14-crash-bandicoot-rivals-call-of-duty-success-in-uk-charts

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June 14, 2017
Set Sail on a High-Seas Adventure

Ubisoft Singapore enlisted our help to create the intriguing yet scary-ass teaser art for the E3 launch of their new game, Skull & BonesSkull & Bones invites players to become the ultimate pirate, forging their legends among pirates and fighting for supremacy of the Indian Ocean. The art intimidated E3-goers as a massive wall at the Ubisoft booth, as well as gracing the Skull & Bones website homepage. Thanks Ubisoft for bringing us aboard. Aaaargh. 

HCI-PP_Ubi_SkullBonesTeaser_2017

Ubisoft Singapore enlisted our help to create the intriguing yet scary-ass teaser art for the E3 launch of their new game, Skull & BonesSkull & Bones invites players to become the ultimate pirate, forging their legends among pirates and fighting for supremacy of the Indian Ocean. The art intimidated E3-goers as a massive wall at the Ubisoft booth, as well as gracing the Skull & Bones website homepage. Thanks Ubisoft for bringing us aboard. Aaaargh. 

HCI-PP_Ubi_SkullBonesTeaser_2017

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June 01, 2017
It’s Time to Lay Our Cards on the Table!

The Hearthstone Championship Tour is back with another exciting destination for the Spring Championship. Working closely with the Blizzard team, we designed the logo and this was the winning card. The Championship Tour is the largest Hearthstone tournament in the world, where 16 exceptional players from around the globe come together to duel for glory, a share of the $1 million prize pool, and the esteemed title of World Champion! Get your deck ready.

HS_Champ_Tour_Logo_Kraken

The Hearthstone Championship Tour is back with another exciting destination for the Spring Championship. Working closely with the Blizzard team, we designed the logo and this was the winning card. The Championship Tour is the largest Hearthstone tournament in the world, where 16 exceptional players from around the globe come together to duel for glory, a share of the $1 million prize pool, and the esteemed title of World Champion! Get your deck ready.

HS_Champ_Tour_Logo_Kraken

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January 20, 2017
Who’s Down with GDT

Yah you know me.

We have been long-time admirers of auteur Guillermo Del Toro’s body of work, and apparently we aren’t alone.

GDT’s Trollhunters, which launched last year, is tracking to be Netflix’s most-watched kids original ever.

We had the esteemed honor of working with Dreamworks and GDT to develop the Trollhunters logo.

Keep an eye on this section for a reveal of logos for two accompany projects launching in 2018 and 2019.

And click here for more info on this record-breaking phenom.

 

Yah you know me.

We have been long-time admirers of auteur Guillermo Del Toro’s body of work, and apparently we aren’t alone.

GDT’s Trollhunters, which launched last year, is tracking to be Netflix’s most-watched kids original ever.

We had the esteemed honor of working with Dreamworks and GDT to develop the Trollhunters logo.

Keep an eye on this section for a reveal of logos for two accompany projects launching in 2018 and 2019.

And click here for more info on this record-breaking phenom.

 

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January 17, 2017
We’ll Drink to That!

Congratulations to our client, Napa winery Montagu Wineries, for winning Wine Spectrum Magazine’s #1 Wine of 2016 with their Silver Ghost Cabernet Sauvignon 2014! And as long as we’re chest pounding, we also won Best Label in the “Artistic” category for the awesome Silver Ghost label design. Cheers! Bottoms up! Sante´! Salud!

Silver Ghost Final Bottle 2

Silver Ghost Logo

Congratulations to our client, Napa winery Montagu Wineries, for winning Wine Spectrum Magazine’s #1 Wine of 2016 with their Silver Ghost Cabernet Sauvignon 2014! And as long as we’re chest pounding, we also won Best Label in the “Artistic” category for the awesome Silver Ghost label design. Cheers! Bottoms up! Sante´! Salud!

Silver Ghost Final Bottle 2

Silver Ghost Logo

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December 16, 2016
HCI Makes Bath Time Fun!

Wait..that sounds wrong.

When Tubby Table approached us with the idea to redesign the packaging for their line of childrens’ bath toys, we were “bubbling over” with eagerness to take on the project. Tubby Table had established themselves in a niche market of the bath toy world, but had recently landed deals with mass retailers, and were looking to completely redesign the logo and outer packaging for their product line prior to hitting shelves.

Our assessment – the old logo and packaging were dated in look and style, with a use of primary colors and photography that was doing more of a disservice than anything. The objective included redesign of the product logo, the main table packaging, and also a new approach to the accessories packaging to ensure cohesion throughout the entire packaging line. One of the challenges with the photography was not only showing the product, but showing enough of the bathing environment that parents could see how the system all worked together within the tub.

Our collaborative strategy brought the packaging up to date with use of just enough white space to keep things fresh, but also a bathroom-inspired color palette for the logo and pops of the same colors throughout the packaging to make the system uniquely identifiable. We redesigned the logo just enough to bring it up to date without losing its core essence, keeping the signature splashes in the logo, but with new thinking around the font and overall design and font usage. Lastly, we refreshed the photography, brightening the lighting both in the environment and also pulling out on the the product and environment to give a better sense of the system setup. The result was a logo and packaging system that felt lighter and brighter, and more fun while also more contemporary, giving it the opportunity to stand out on shelf in a new space.

tubby-table-3 tubby-table-1 tubby-table-2

Wait..that sounds wrong.

When Tubby Table approached us with the idea to redesign the packaging for their line of childrens’ bath toys, we were “bubbling over” with eagerness to take on the project. Tubby Table had established themselves in a niche market of the bath toy world, but had recently landed deals with mass retailers, and were looking to completely redesign the logo and outer packaging for their product line prior to hitting shelves.

Our assessment – the old logo and packaging were dated in look and style, with a use of primary colors and photography that was doing more of a disservice than anything. The objective included redesign of the product logo, the main table packaging, and also a new approach to the accessories packaging to ensure cohesion throughout the entire packaging line. One of the challenges with the photography was not only showing the product, but showing enough of the bathing environment that parents could see how the system all worked together within the tub.

Our collaborative strategy brought the packaging up to date with use of just enough white space to keep things fresh, but also a bathroom-inspired color palette for the logo and pops of the same colors throughout the packaging to make the system uniquely identifiable. We redesigned the logo just enough to bring it up to date without losing its core essence, keeping the signature splashes in the logo, but with new thinking around the font and overall design and font usage. Lastly, we refreshed the photography, brightening the lighting both in the environment and also pulling out on the the product and environment to give a better sense of the system setup. The result was a logo and packaging system that felt lighter and brighter, and more fun while also more contemporary, giving it the opportunity to stand out on shelf in a new space.

tubby-table-3 tubby-table-1 tubby-table-2
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September 23, 2016
The Sky’s the Limit!

HCI recently had the chance to collaborate with our in-house digital division, Open Bar, on a suite of websites for Skyrocket Toys. The first site was for Sky Viper, an established brand of drone products with a limited web presence. We took visual cues from the product design to establish a visual vocabulary for the site and used a series of infographics and iconography to help convey all of the cool tech included in the product design.

The other two sites were for Mebo and Real Cooking, mostly new-to-market products expected to take the toy aisle by storm this holiday. Mebo is a fun remote-controlled robot with a mechanical arm and claw that can play Jenga! And Real Cooking is a full line of baking products for kids, including baking mixes and decorating kits as well as essential tools to help kids in the kitchen, like a fool-proof egg cracker and mixing bowls that suction to the counter to help avoid spills. As these were new lines for Skyrocket, we were able to establish the brand look and dictate how it was applied throughout the site designs, incorporating some fun animations to depict Mebo’s personality.

Click the links below to see our work!

HCI recently had the chance to collaborate with our in-house digital division, Open Bar, on a suite of websites for Skyrocket Toys. The first site was for Sky Viper, an established brand of drone products with a limited web presence. We took visual cues from the product design to establish a visual vocabulary for the site and used a series of infographics and iconography to help convey all of the cool tech included in the product design.

The other two sites were for Mebo and Real Cooking, mostly new-to-market products expected to take the toy aisle by storm this holiday. Mebo is a fun remote-controlled robot with a mechanical arm and claw that can play Jenga! And Real Cooking is a full line of baking products for kids, including baking mixes and decorating kits as well as essential tools to help kids in the kitchen, like a fool-proof egg cracker and mixing bowls that suction to the counter to help avoid spills. As these were new lines for Skyrocket, we were able to establish the brand look and dictate how it was applied throughout the site designs, incorporating some fun animations to depict Mebo’s personality.

Click the links below to see our work!

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September 14, 2016
Let Your Destiny Set Sail
Building on the Teaser campaign that HCI concepted and designed for Disney’s November feature release Moana, we collaborated closely with Disney to concept and design this beautiful “payoff” poster key art. The illustration features the primary characters front and center, but also emphasizes the secondary character in the film, the absolutely stunning Tahitian water that Disney’s film team spent several months abroad researching.
Integrating the characters with the relevant environment visually articulates the film’s narratives of self discovery and a deep mythological culture.
We can’t wait to see the story set sail in November. Keep an eye out for this beautiful film poster in U.S. theaters.
moana_ver4_xlg
And in case you’re wondering what our friends across the pond selected, you can see this HCI-crafted concept in French theaters. Tres magnifique!
moana_ver2
Building on the Teaser campaign that HCI concepted and designed for Disney’s November feature release Moana, we collaborated closely with Disney to concept and design this beautiful “payoff” poster key art. The illustration features the primary characters front and center, but also emphasizes the secondary character in the film, the absolutely stunning Tahitian water that Disney’s film team spent several months abroad researching.
Integrating the characters with the relevant environment visually articulates the film’s narratives of self discovery and a deep mythological culture.
We can’t wait to see the story set sail in November. Keep an eye out for this beautiful film poster in U.S. theaters.
moana_ver4_xlg
And in case you’re wondering what our friends across the pond selected, you can see this HCI-crafted concept in French theaters. Tres magnifique!
moana_ver2
read more
read less