Hamagami/Carroll, Inc.

Altrio Communications	Altrio Brand Identity	10/23/2008
Altrio Communications
Altrio Brand Identity Altrio, a provider of integrated residential telecommunications services, issued a challenge: build a brand that consumers can trust in an industry characterized by frustration and cynicism. We responded with a brand platform and graphic system that expresses the company’s vision of personal service and innovative products. Our partnership began with a new corporate logo and tagline, and extended through the brand platform, product naming, collateral and every consumer touch point. The result: a consistent message and look across all media. The payoff: adoption rates more than twice what Altrio management had anticipated.