JAKKS PacificVmigo10/23/2008
JAKKS Pacific

For the launch of their electronic virtual pet property, Vmigo, JAKKS asked us to develop an exciting, accessible packaging system that 1) presented all the components visibly, 2) communicated the depth of the product story, 3) supported the premium price point, 4) provided an effective “try me” opportunity and 5) really popped off the shelf. (Whew!)

Quite a challenge!  We responded with a multi-level clamshell/tray package architecture and a brand identity that integrates a hi-tech graphic sense with toy world fun, using illustration to differentiate the different pet product personalities.
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