| Aroma Coffee of Santa Fe | Brand Identity | 10/23/2008 |
| Aroma Coffee of Santa Fe | ||
Brand Identity You wouldn’t expect a premium roast coffee to come from the mountains of Santa Fe, but that’s what makes it special indeed. The cool, clear air above 7,000 feet imparts in the roasting a certain quality that’s hard to define, but very popular among coffee aficionados. Our friends at Aroma Coffee asked us to build a brand identity from the ground up (no pun intended). Building on their unique back story, we crafted a packaging system that communicates the romance and premium nature of the brand, and that clearly delineates their often complex product lines on shelf. | ||
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2256 Barry Ave Los Angeles, California 90064 Telephone 310.458.7600