Twentieth Century Fox / Microsoft HALO 3 Licensing Style Guide10/17/2008
Twentieth Century Fox / Microsoft

HALO 3 Licensing Style Guide

In the ever-expanding arena of video games, Microsoft’s HALO 3 is the 800-pound gorilla. As part of its legendary 2007 global launch, Microsoft and 20th Century Fox Licensing & Merchandising enlisted us to develop a comprehensive Licensing Style Guide to drive brand consistency for non-video game consumer products. The guide serves as the “bible” for licensed packaging, defines the brand for non-gaming audiences and provides all the approved assets necessary to build a targeted, on-brand presence at retail.
"
Twentieth Century Fox / Microsoft    Select an image:
  • Project Overview
    		•
  • Back to Portfolio
    		•