Blizzard EntertainmentBlizzard Entertainment10/24/2008
Blizzard Entertainment

Blizzard Entertainment

Blizzard’s World of Warcraft is the world’s most successful MMO (Massively Multiplayer Online) video game, with a paid subscriber base of over 11,000,000 fanatics globally. Our relationship with the company began with the packaging and identity for the original Warcraft game in 1992 and just never let up.

Our teams have developed identities for a number of Blizzard franchises, including Diablo and Starcraft. Our logo for the core game, World of Warcraft, is considered a benchmark for the industry, capturing the epic mythology of the WoW universe. For the logo for Wrath of the Lich King, the latest expansion pack, we built on the original logo and introduced elements of the icy continent of Northend, home of the Lich King.
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