MGMStyle Guide10/24/2008
MGM

MGM Consumer Products Brand Usage Manual

To most of the world, the MGM “roaring lion” is the ultimate representation of the idea of Hollywood. In fact, in focus groups, it had a remarkable 90%+ recall rating. To help leverage this equity for their theme park partners, MGM Consumer Products engaged us to build an extensive library of MGM-branded assets to drive product development.

Starting with a refresh of the fabled logo, we developed a rich system of iconography that reflects MGM’s history and gives consumers a taste of the insider’s view of movie making. We created imagery under 5 thematic categories: Classic, Director’s Cut, Behind the Scenes, and MGM Kids.
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