| LucasArts | Star Wars Video Games Brand Identity | 10/24/2008 |
| LucasArts | ||
Star Wars Video Games Brand Identity The Star Wars saga is arguably the most familiar entertainment story in…well, the galaxy. For the brand’s extension into the video game universe, LucasArts entrusted HCI to weave the story with packaging, key art, identity and marketing materials. Executing creative development within the Star Wars brand is a unique experience. Few other brands have the level of scrutiny from a global cadre of passionate, detail-focused devotees. Our work for the brand reflects our focus, attention and our own passion to truly “own” the personality of a global entertainment brand. | ||
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