LucasArtsLEGO Brand Video Game Packaging10/24/2008
LucasArts

LEGO Brand Video Game Packaging

The melding of the LEGO brand with Lucasfilm movie events delivers an unforgettably comical, family-friendly experience. It also presents quite a challenge when designing consumer communications: both brands have exacting standards, both have very particular voices and organizations dedicated to making sure everyone gets it right.

So how do you proceed? Answer: very carefully. Our greatest challenge was in creating key art that satisfied both internal audiences and still connected with consumers with the perfect pitch of humor, adventure, and unadulterated fun. Yoda would be proud.
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