Hamagami/Carroll, Inc.

HIT Entertainment	Toy Brand Packaging Style Guides	10/24/2008
HIT Entertainment
Toy Brand Packaging Style Guides Anywhere in the world, if you have a child under the age of 10 you’re probably intimately acquainted with the legendary world of Thomas the Tank Engine. With a cult-like status in Asia and the UK as well as North America, its extensive global product lines were becoming confused at retail, with little differentiation between lines on the shelf. Quite a challenge. Working closely with the HIT team, we crafted an effective guide providing clearly delineated packaging segmentation for their products, without sacrificing any of the equity in their existing brand look. We did the same for the Bob the Builder brand, seamlessly integrating the energetic personality of Bob and his Can Do crew across an array of package form factors and all the visual tools needed to support the brand at retail.