Hamagami/Carroll is the agency of record for packaging all of Activision / DreamWorks animated video game titles. Translating these beloved entertainment properties to the retail environment presents multiple challenges, including a complex approval architecture and a very specific brand of humor that must extend throughout all titles.
Our key mission with this best-selling line of games is to deliver powerful, iconic packaging that leaps of the retail shelf, and lets the characters shine. If sales numbers are any indication, our part of the group effort is succeeding admirably.