Electronic ArtsLittlest Pet Shop Packaging Line 11/03/2008
Electronic Arts

Toy giant Hasbro and video game powerhouse Electronic Arts have combined to extend the hugely successful Littlest Pet Shop brand to the Wii and DS platforms. As the agency of choice for EA’s casual game business, we were tapped to develop a packaging line look that captures the nurturing playfulness of the world’s cutest critters.  

Our first challenge was to create a branded system that will clearly differentiate between SKUs as the product line grows. The next was to create compelling, on-brand (and let’s face it, exceedingly cute) key art that captures the spirit of each game while describing the nature of gameplay. 
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