MedtronicMedtronic Diabetes Brand Identity11/17/2008
Medtronic

Medtronic Diabetes Brand Identity

Medtronic leads its industry in developing state-of-the-art insulin delivery systems for diabetics. The ultimate goal: come as close as possible to creating, in effect, the artificial pancreas. Given this lofty challenge, our client is in a continuous state of product launch mode, which carries the challenge of a constantly evolving brand story.

For the past five years, whether we’re targeting consumers or health care professionals, our job has been to build brand awareness and to ensure clear, consistent communication of Medtronic Diabetes brand values and personality. We’ve combined strategic planning with skillful execution to create a rich,  integrated, and flexible system of communications.
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