The RundownThe Rundown Online Brand Identity11/17/2008
The Rundown

The Rundown Online Brand Identity

For this web site and daily e-newsletter, its name says it all. The Rundown delivers the hippest, current 411 to the young urban LA male in the manner appropriate to their lifestyle – direct, digital, and in 60 seconds or less. Subscribers receive daily briefings on the hottest restaurants, the coolest events, and the latest hi-tech gear, with the day’s viral highlight to boot.

HCI helped build the brand from the ground up, designing a bold visual identity and a web site architecture that speaks in the right voice, delivers on its promise and provides massive scalability. The Rundown is currently being extended to other major metropolitan cities.
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