Call of Duty

Activision's intense Call of Duty is the best selling WWII action shooter video game ever. As the design agency of record, we"ve defined the brand"s retail identity since its inception.

The Call of Duty storyline revolves around the story of ordinary soldiers who fought and died alongside each other in WWII. Its voice is authentic, its game play emulates the intense, shoulder to shoulder combat from the front lines of the war.

Our key art executions capture key emotional moments and express the game"s squad based action. From our powerfully simple logo design, through all packaging and print communications, our collaboration with the brand"s creators has been an exercise in compelling visual storytelling across all retail touch points.