Electronic ArtsBoogie SuperStar03/09/2009
Electronic Arts

EA’s Boogie Super Star pushes the traditional karaoke game to the next level: the player can sing and dance their way to glittering stardom. Targeted to the fastest rising video game consumer, girls age 10 to 14, our packaging needed to break through the clutter and display the included peripheral (microphone). We responded with a stunning new form factor and vibrant design that glows with star power. Hit it!
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