The numbers are in: Activision/Infinity Wards’ blockbuster video game Call of Duty: Modern Warfare 2 has broken almost every record, selling over $550,000,000 in the first 5 days!
Working closely with Infinity Ward and Activision’s marketing team, HCI created the game’s extensive identity program, including logos and game packaging, Collectors Editions packaging, trade show communications and advertising. HCI shares a long history with the Call of Duty franchise, having developed the original identity, key art and packaging programs for most of the brand’s six titles.
Congratulations to Infinity Ward and Activision – thanks for letting us be an important part of video game history.
To see our previous work for the Call of Duty franchise, click here.
For more information on the video game visit here.