SWe are happy to share in the excitement on the announcement of the remaster of Crash Team Racing with our client Activision. Crash is back at the wheel in the NITRO FUELED remaster, and we call shotgun!

After 20 years, Crash fans are getting the chance to return to Wumpa Islands, with new racetracks to discover.

Activision engaged us to create a rev’d up version of the original 1998 Crash Team Racing branding. With so much brand equity and deep fan nostalgia to consider, we maintained important aspects of the logo and game reveal art during this faithful modernization of the originals, making sure to keep Crash front and center. Existing Crash fans will recognize this iconic logo and key art at first glance, while newer fans will become familiar with the updated look for Crash and CTR!