CHOC Brand Development

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‍CLIENT: Children's Health of Orange County (CHOC)
CREATIVE STRATEGY / NOMENCLATURE & MESSAGING / IDENTITY SYSTEM / CHARACTER DEVELOPMENT / CAMPAIGNS / BRAND GUIDELINES / MERCHANDISE

CHOC is a pediatric healthcare system based in Orange County, California. In collaboration with CHOC's marketing department, HCI is helping evolve the brand to embody the system's noble mission as it achieves its vision to be the leading destination for children's health by providing exceptional and innovative care. We began by restructuring the brand name (formerly CHOC Children's), then defined nomenclature and messaging across multiple use cases, delineated a comprehensive, flexible identity system, and created various awareness campaigns. The icing on the cake: reimagining the creative strategy and visual style of their beloved mascot Choco.