CRASH IS BACK & BIGGER THAN EVER

CLIENT: ACTIVISION   PROJECT: CRASH BANDICOOT
BRANDING / CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM

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Sometimes oldies are the best goodies. When Activision Blizzard decided to publish the long-sought-after remaster, it was clear that a fresh take was necessary to attract a modern audience. That being said, any new identity had to stay authentic to the wacky, furry legacy that his passionate fans grew up loving.

CRASH IS BACK & BIGGER THAN EVER

CLIENT: ACTIVISION   PROJECT: CRASH BANDICOOT
BRANDING / CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM

————

Sometimes oldies are the best goodies. When Activision Blizzard decided to publish the long-sought-after remaster, it was clear that a fresh take was necessary to attract a modern audience. That being said, any new identity had to stay authentic to the wacky, furry legacy that his passionate fans grew up loving.

CRASH IS BACK & BIGGER THAN EVER

CLIENT: ACTIVISION   PROJECT: CRASH BANDICOOT
BRANDING / CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM

————

Sometimes oldies are the best goodies. When Activision Blizzard decided to publish the long-sought-after remaster, it was clear that a fresh take was necessary to attract a modern audience. That being said, any new identity had to stay authentic to the wacky, furry legacy that his passionate fans grew up loving.

THREE'S COMPANY

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The first new release, Crash Bandicoot N. Sane Trilogy, combined three remastered classic games in one nice, tidy package. To drive this home we created key art with our marsupial hero backed by three distinctly different, off-the-hook environments.

DRAWING INSPIRATION

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Like the game key art, the N. Sane Trilogy logo had to tread a delicate line between the snarkily iconic look of the past and the expectations of a new gamer audience. The result is fun and modern, but still true to the historical letterforms.

WELCOME TO THE 21st CENTURY (KINDA)

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The strategy for the individual game logos and key art executions was to recreate the funky style of original legacy versions, to ensure that fans made the connection to the past.

PEDAL TO DA METAL

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Riding the wave of crazy success for the N. Sane Trilogy (over 10 million copies sold to date), Activision Blizzard continued the nostalgia-fest with a remaster of Crash Team Racing CTR Nitro Fueled.  For this title we began slowly evolving the art style with more realistic environments and contemporary graphic elements, but retaining one artistic foot in the authentic past.

RULES OF THE ROAD

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The Crash rebirth has become a bonafide modern gaming franchise, turbocharging a whole new player audience. To keep all marketing communications on track, we delivered comprehensive brand guides with assets and usage standards across digital and physical landscapes.