AN EPIC REBRAND

CLIENT: EPIC SCIENCES PROJECT: CORPORATE RE-BRAND
STRATEGY / NAMING / CORPORATE IDENTITY / WEBSITE / BRAND COMMUNICATIONS

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Diagnostics leader Epic Sciences is pioneering the technology for “liquid biopsy,” rapid, non-invasive testing for cancer biomarkers in a blood sample. As the company evolved from start-up into full commercialization, it was clear that a new brand identity and messaging platform was needed to accurately reflect its forward progress.

AN EPIC REBRAND

CLIENT: EPIC SCIENCES PROJECT: CORPORATE RE-BRAND
STRATEGY / NAMING / CORPORATE IDENTITY / WEBSITE / BRAND COMMUNICATIONS

————

Diagnostics leader Epic Sciences is pioneering the technology for “liquid biopsy,” rapid, non-invasive testing for cancer biomarkers in a blood sample. As the company evolved from start-up into full commercialization, it was clear that a new brand identity and messaging platform was needed to accurately reflect its forward progress.

AN EPIC REBRAND

CLIENT: EPIC SCIENCES PROJECT: CORPORATE RE-BRAND
STRATEGY / NAMING / CORPORATE IDENTITY / WEBSITE / BRAND COMMUNICATIONS

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Diagnostics leader Epic Sciences is pioneering the technology for “liquid biopsy,” rapid, non-invasive testing for cancer biomarkers in a blood sample. As the company evolved from start-up into full commercialization, it was clear that a new brand identity and messaging platform was needed to accurately reflect its forward progress.

THE POWER OF CLARITY

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Epic’s previous brand narrative focused on metastatic prostate cancer and targeted investors and research. Their unbiased, multi-parametric technology platform – Functional Cell Profiling (FCP) – represents a new category of diagnostics. FCP delivers the clarity required to make the most effective treatment decisions that extend lives. The new tagline, The Power of Clarity, and pharma partnership program name, Decision Point, bring this sense of clarity to life.

SCIENCE MEETS SOUL

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HCI reimagined Epic’s visual language as a thoughtful fusion of biotechnology and human spirit. The comprehensive identity system includes bespoke scientific imagery and graphics with photographic portrayals of the intimate moments that make life worth living. The system encompasses every audience touch point, from website to collateral to trade shows. Our new logo design, dubbed the Radiant  “e”, reflects the spark of life intrinsic to the company’s mission of extending lives.

NO CELL LEFT BEHIND

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Epic’s website is its most visible primary point of contact. The new site delivers an inspiring and engaging experience, and an in-depth resource for information on Epic’s breakthrough circulating tumor cell detection platform.

DEFINING THE BRAND'S DNA

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A brand identity system is only as effective as its implementation. We delivered a comprehensive guidelines document, providing approved visual and messaging assets and empowering anyone creating communications to stay on-brand and on-message.