STIMULATING. SIMULATING.

CLIENT: ELECTRONIC ARTS (EA)   PROJECT: THE SIMS 4
IDENTITY SYSTEMS / CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / 3D DEVELOPMENT / ILLUSTRATION

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Officially billed a “life simulation game,” EA’s The Sims lets you create, control and rule your original character in a fantasy world with no holds barred. With over 200 million games sold worldwide, it’s one of the best-selling video game series of all time. For its 4th major title we logged in to rebrand the whole shootin’ match, across all touchpoints.

STIMULATING. SIMULATING.

CLIENT: ELECTRONIC ARTS (EA)   PROJECT: THE SIMS 4
IDENTITY SYSTEMS / CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / 3D DEVELOPMENT / ILLUSTRATION

————

Officially billed a “life simulation game,” EA’s The Sims lets you create, control and rule your original character in a fantasy world with no holds barred. With over 200 million games sold worldwide, it’s one of the best-selling video game series of all time. For its 4th major title we logged in to rebrand the whole shootin’ match, across all touchpoints.

STIMULATING. SIMULATING.

CLIENT: ELECTRONIC ARTS (EA)   PROJECT: THE SIMS 4
IDENTITY SYSTEMS / CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / 3D DEVELOPMENT / ILLUSTRATION

————

Officially billed a “life simulation game,” EA’s The Sims lets you create, control and rule your original character in a fantasy world with no holds barred. With over 200 million games sold worldwide, it’s one of the best-selling video game series of all time. For its 4th major title we logged in to rebrand the whole shootin’ match, across all touchpoints.

STAYING IN CHARACTER

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The Sims is all about unleashing your imagination and creating a unique world that’s an expression of you. To truly bring this creative power to life, the visual fidelity of in-game characters has evolved to a high level, and players generate emotional-charged storylines. For the key art systems, we conceptualize engagingly off-the-wall scenarios through traditional sketching, 3D and digital artistry to be used across all platforms, from digital to retail to consumer products.

LOOKS LIKE A MILLION SIMOLEONS

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A super-sweet visual language is only as good as its implementation. Our Sims 4 Brand Book is a soup-to-nuts Sims instruction manual, including creative strategy, packaging, digital & social marketing assets, graphical elements, and even a custom font (Sims Sans).

INTO THE WILD

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Unlike many video games, The Sims 4 has a robust physical retail presence. For consistent communication we articulated extensive graphic systems for all retail applications, from shelf strips to standees to window clings and beyond.

BUT WAIT, THERE'S MORE...

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It doesn’t end there. To keep up with the brand’s endlessly evolving expansion, our work has extended to branding game extensions like The Sims Mobile and The Sims Freeplay, as well as an identity system for Game Packs and downloadable content.  As they say in the Simlish language: “Bum bum!” (Whoa – this is fun!).