CLIENT: ELECTRONIC ARTS (EA)
IDENTITY SYSTEMS / CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / 3D DEVELOPMENT / ILLUSTRATION
Officially billed a “life simulation game,” EA’s The Sims lets you create, control and rule your original character in a fantasy world with no holds barred. With over 200 million games sold worldwide, it’s one of the best-selling video game series of all time. For its 4th major title we logged in to rebrand the whole shootin’ match, across all touchpoints.