SKIBIDI TOILET

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‍CLIENT: INVISIBLE NARRATIVES
BRAND REFRESH / STYLE GUIDES / ILLUSTRATION

Led by Adam Goodman with Chief Creative Advisor Michael Bay, the “tradigital” studio Invisible Narratives is uniquely equipped to transform this unique IP. What began as a viral remix of internet culture has become a layered narrative universe that is cinematic in scale, emotionally resonant, and unmistakably made for the internet generation – Skibidi Toilet. In this evolving sci-fi saga, Earth’s last defenders battle unpredictable threats in a surreal, post-human world. HCI was tasked with refreshing the branding, creating new visuals, and establishing comprehensive style guides for this viral phenomenon.