BIG FUN, MULTIPLE AUDIENCES

CLIENT: SKYROCKET TOYS PROJECT: PRODUCT WEBSITES: MEBO, SKY VIPER, AND REAL COOKING
CREATIVE STRATEGY / DESIGN / DEVELOPMENT / ANIMATION / DIGITAL ILLUSTRATION / CGI / RETOUCHING

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Skyrocket is a tech-entertainment company defining the future of play. Faced with relaunching several new product brands at once, their marketing playmasters tasked us with delivering each line with a brand-appropriate, consistently Skyrocket-worthy user experience for each in an extremely compressed timeline.

BIG FUN, MULTIPLE AUDIENCES

CLIENT: SKYROCKET TOYS PROJECT: PRODUCT WEBSITES: MEBO, SKY VIPER, AND REAL COOKING
CREATIVE STRATEGY / DESIGN / DEVELOPMENT / ANIMATION / DIGITAL ILLUSTRATION / CGI / RETOUCHING

————

Skyrocket is a tech-entertainment company defining the future of play. Faced with relaunching several new product brands at once, their marketing playmasters tasked us with delivering each line with a brand-appropriate, consistently Skyrocket-worthy user experience for each in an extremely compressed timeline.

BIG FUN, MULTIPLE AUDIENCES

CLIENT: SKYROCKET TOYS PROJECT: PRODUCT WEBSITES: MEBO, SKY VIPER, AND REAL COOKING
CREATIVE STRATEGY / DESIGN / DEVELOPMENT / ANIMATION / DIGITAL ILLUSTRATION / CGI / RETOUCHING

————

Skyrocket is a tech-entertainment company defining the future of play. Faced with relaunching several new product brands at once, their marketing playmasters tasked us with delivering each line with a brand-appropriate, consistently Skyrocket-worthy user experience for each in an extremely compressed timeline.

COMING IN HOT

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First up, Real Cooking is all about the joy of discovery, and combining real fun with real ingredients to launch budding chefs into the world of handmade cuisine. Our site, targeted primarily to a young female audience, leans heavily into the visual eye candy (and of course lots of real candy), to deliver excitement and inspire engagement.

HIGH FLYING FUN

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The expansive Sky Viper line of drones delivers surprisingly pro-quality devices, at an accessible price point, to a predominantly male audience for whom “badass” is a mandatory requirement.  Our site design captures that aggressive spirit while providing clear product line differentiation, specs and intrigue.

MEBO DID IT

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Lastly, Mebo is an advanced, app-controlled “smart” robot – your robotic alter ego. For a tech-savvy audience, the brand look and messaging style is fresh, modern and bold, consistent with the mischievous personality embodied by Mebo’s actions.