COME ON SPYRO, LIGHT MY FIRE

CLIENT: ACTIVISION   PROJECT: SPYRO: REIGNITED TRILOGY BRANDING
CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / LOGO / VSUAL CONTENT

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Born in 1998, the perky Spyro dragon character spawned a series of popular videogames across multiple platforms. For the brilliant reboot of the original trilogy Activision enlisted us to bring the rascally reptile into the modern world with a next-gen edge, without abandoning the nostalgic soul so beloved by passionate fans.

COME ON SPYRO, LIGHT MY FIRE

CLIENT: ACTIVISION   PROJECT: SPYRO: REIGNITED TRILOGY BRANDING
CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / LOGO / VSUAL CONTENT

————

Born in 1998, the perky Spyro dragon character spawned a series of popular videogames across multiple platforms. For the brilliant reboot of the original trilogy Activision enlisted us to bring the rascally reptile into the modern world with a next-gen edge, without abandoning the nostalgic soul so beloved by passionate fans.

COME ON SPYRO, LIGHT MY FIRE

CLIENT: ACTIVISION   PROJECT: SPYRO: REIGNITED TRILOGY BRANDING
CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / LOGO / VSUAL CONTENT

————

Born in 1998, the perky Spyro dragon character spawned a series of popular videogames across multiple platforms. For the brilliant reboot of the original trilogy Activision enlisted us to bring the rascally reptile into the modern world with a next-gen edge, without abandoning the nostalgic soul so beloved by passionate fans.

TRIPLE THREAT

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Our first step was to reimagine the classic logo and create an expandable subtitle system for the three games. Next came visual updates and posing for the legacy character and key art, evoking memories of the originals but with a modern twist.

REIGNITED AND IT FEELS SO GOOD

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Each new key art starts with a comprehensive pose exploration from our digital art division PicturePlane, dedicated to capturing the game’s action in a manner that delights both die-hard fans and players new to the franchise. With approved concepts and poses we moved into 3D development and digital painting.

A FRESH COAT OF PAINT

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The Trilogy’s final key art executions deliver on the fantasy fun romp that is Spyro’s digital universe.

WHAT A TAIL TO TELL

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The new render style also extended to the logo, combining the spirit of the classic letterforms with a more polished, dimensional vision.

IT TAKES TWO

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And if a single helping of flaming nostalgia wasn’t enough, we doubled down with a combo Spyro & Crash Bandicoot title design to prove you can’t get enough of a good (old/new) thing.