A GALACTIC CHALLENGE

CLIENT: ELECTRONIC ARTS (EA)   PROJECT: STAR WARS: BATTLEFRONT
CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / VISUAL CONTENT

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The biggest entertainment brand of all time is not to be taken lightly. EA, LucasArts and developer DICE entrusted us with bringing the brand to life for the launch of the latest editions of this iconic property. Our mandate: stay true to the Star Wars canon, satisfy the passion of the fan cult, intrigue both gamers and casual players, and deliver an effective visual language and expansive library of creative assets for all publishing platforms, and with a never-before-seen level of detail and visual fidelity. The Force is strong with this one.

A GALACTIC CHALLENGE

CLIENT: ELECTRONIC ARTS (EA)   PROJECT: STAR WARS: BATTLEFRONT
CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / VISUAL CONTENT

————

The biggest entertainment brand of all time is not to be taken lightly. EA, LucasArts and developer DICE entrusted us with bringing the brand to life for the launch of the latest editions of this iconic property. Our mandate: stay true to the Star Wars canon, satisfy the passion of the fan cult, intrigue both gamers and casual players, and deliver an effective visual language and expansive library of creative assets for all publishing platforms, and with a never-before-seen level of detail and visual fidelity. The Force is strong with this one.

A GALACTIC CHALLENGE

CLIENT: ELECTRONIC ARTS (EA)   PROJECT: STAR WARS: BATTLEFRONT
CREATIVE STRATEGY / KEY ART SYSTEM / PACKAGING / VISUAL CONTENT

————

The biggest entertainment brand of all time is not to be taken lightly. EA, LucasArts and developer DICE entrusted us with bringing the brand to life for the launch of the latest editions of this iconic property. Our mandate: stay true to the Star Wars canon, satisfy the passion of the fan cult, intrigue both gamers and casual players, and deliver an effective visual language and expansive library of creative assets for all publishing platforms, and with a never-before-seen level of detail and visual fidelity. The Force is strong with this one.

FACING A BEHEMOTH

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Our challenge was twofold: 1) navigating the world’s biggest entertainment IP with its multiple layers of stakeholders and 2) relaunching the popular Battlefront franchise onto modern consoles. Working closely with the EA and DICE teams on a previously approved concept, we drew deeply from our inner rebel hero to refine the visual narrative and capture the ultimate dramatic moment that defines the saga.

A JEDI FOR ALL SEASONS

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The art system was conceived as a larger than life integrated narrative – multiple art executions weaving together the Battlefront story over various content launches, including Ultimate, Deluxe and Season Pass Editions.

UNCHARTED TERRITORIES

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As the story evolved we worked closely with Swedish developers DICE Studio to create key art for extensive Downloadable Content played out from the sands of Jakuu & Tatooine to the beaches of Scarif to the skies with the Death Star.

THIS IS THE STYLE GUIDE YOU'RE LOOKING FOR...

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The brand toolkit delineates the proper usage of visual assets across platforms and touchpoints.

EXECUTIONS LIKE ORDER 66

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Each piece of the visual language was formatted for ultimate flexibility, regardless of platform or messaging.