A POWERFUL TOUCH

CLIENT: TANDEM DIABETES CARE  PROJECT: T:SLIM PRODUCT BROCHURES
CREATIVE STRATEGY / DESIGN / ART DIRECTION / PHOTOSHOOT / COPYWRITING / RETOUCHING

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For type 1 diabetics, insulin delivery is a life or death issue. Access to real-time, accurate blood sugar information can be a positive game changer, while incomplete or inaccurate data can pose a seemingly insurmountable challenge.  To support the consumer launch of the t:slim pump, we told the brand story through a patient-friendly product brochure.

A POWERFUL TOUCH

CLIENT: TANDEM DIABETES CARE  PROJECT: T:SLIM PRODUCT BROCHURES
CREATIVE STRATEGY / DESIGN / ART DIRECTION / PHOTOSHOOT / COPYWRITING / RETOUCHING

————

For type 1 diabetics, insulin delivery is a life or death issue. Access to real-time, accurate blood sugar information can be a positive game changer, while incomplete or inaccurate data can pose a seemingly insurmountable challenge.  To support the consumer launch of the t:slim pump, we told the brand story through a patient-friendly product brochure.

A POWERFUL TOUCH

CLIENT: TANDEM DIABETES CARE  PROJECT: T:SLIM PRODUCT BROCHURES
CREATIVE STRATEGY / DESIGN / ART DIRECTION / PHOTOSHOOT / COPYWRITING / RETOUCHING

————

For type 1 diabetics, insulin delivery is a life or death issue. Access to real-time, accurate blood sugar information can be a positive game changer, while incomplete or inaccurate data can pose a seemingly insurmountable challenge.  To support the consumer launch of the t:slim pump, we told the brand story through a patient-friendly product brochure.

SIMPLE VIRTUE

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One of the pillars of the t:slim device brand is its simplicity of use and intuitive, touchscreen user interface – definitely disrupting the unwieldy, hard-to-program industry standard. This fundamental simplicity infuses every aspect of the design for the adult-focused patient launch brochure.

KEEPING IT REAL

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When it comes to understanding diabetes, many Tandem employees have skin in the game. For the t:slim brochure we conducted a photoshoot featuring all actual diabetic employees.

EXPANDING THE NARRATIVE

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When the t:slim X2 version was approved for ages 6+, we leveraged our cross-category brand experience videogames and life sciences to bring the compelling story to multiple audiences. Our creative and messaging had to walk a fine line between audience emotions – younger kids needed to see the device as non-threatening and even fun. But the branding and visual language couldn’t lean so young that it offended older kids, or lose credibility with parents passionate about their at-risk children’s  health and stability.

READY FOR THEIR CLOSE UP

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For the photoshoot we collaborated with the Tandem marketing team to craft a call for submissions sent to their customer base, and helped choose “big personality” kids that were  passionate about telling their inspirational product experiences.  The resulting brochure, although product-focused, was an authentic, emotion-filled storybook celebrating the human spirit.