BETTER TOGETHER

CLIENT: EA / RESPAWN ENTERTAINMENT  PROJECT: TITANFALL BRANDING
CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM / CAMPAIGN ART / LOGO / MOTION GRAPHICS / DIGITAL

————

The masters of badassery at Respawn Entertainment were the original creators of the world’s most successful shooter video game, Call of Duty. After breaking off to form Respawn, they tapped our team (we created the original Call of Duty branding) to continue making brand identity magic for their new, highly-anticipated game, Titanfall. When the originators of the massive Call of Duty video game franchise broke off to form their own company,  Foundation for an exciting new first person shooter franchise from the original visionaries behind Call of Duty.

BETTER TOGETHER

CLIENT: EA / RESPAWN ENTERTAINMENT  PROJECT: TITANFALL BRANDING
CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM / CAMPAIGN ART / LOGO / MOTION GRAPHICS / DIGITAL

————

The masters of badassery at Respawn Entertainment were the original creators of the world’s most successful shooter video game, Call of Duty. After breaking off to form Respawn, they tapped our team (we created the original Call of Duty branding) to continue making brand identity magic for their new, highly-anticipated game, Titanfall. When the originators of the massive Call of Duty video game franchise broke off to form their own company,  Foundation for an exciting new first person shooter franchise from the original visionaries behind Call of Duty.

BETTER TOGETHER

CLIENT: EA / RESPAWN ENTERTAINMENT  PROJECT: TITANFALL BRANDING
CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM / CAMPAIGN ART / LOGO / MOTION GRAPHICS / DIGITAL

————

The masters of badassery at Respawn Entertainment were the original creators of the world’s most successful shooter video game, Call of Duty. After breaking off to form Respawn, they tapped our team (we created the original Call of Duty branding) to continue making brand identity magic for their new, highly-anticipated game, Titanfall. When the originators of the massive Call of Duty video game franchise broke off to form their own company,  Foundation for an exciting new first person shooter franchise from the original visionaries behind Call of Duty.

EPIC GAME. EPIC PACKAGING.

————

The core narrative underlying Titanfall is the unique fusion of man (Pilot) and machine (the Titan mech warrior), set in a war-torn outer space colony called Frontier. To accurately reflect the first-person shooter’s mythos and relentless action, the powerful key art system features key moments before, during and after the battle.

BUILT TO LAST

————

From their experience with Call of Duty, the Respawn team knew the importance of building a classic, extendable identity system. The Titanfall title system is simple and timeless, with just a taste of futuristic flair. The original logo signature animation mirrors the start-up mode when the human pilot physically enters the mechanical Titan.

TOOLS FOR THE TRADE

————

To ensure enduring brand consistency, we delivered a comprehensive brand toolkit to guide any teams creating Titanfall communications. The guide provides approved assets and delineates usage across both digital and physical applications.