PROJECT: CORPORATE REBRAND
CORPORATE REBRAND / BRANDING / CREATIVE STRATEGY / IDENTITY REFRESH / WEBSITE / BRAND GUIDELINES
Traditionally, getting a blood test can be an elaborate ordeal – requiring appointments, office visits, offsite lab work, and expense. Truvian is changing that with a groundbreaking alternative to offsite labs: a compact instrument that will deliver lab-accurate insights to inform healthcare decisions, right on your smartphone, in minutes instead of days. HCI partnered with Truvian to deliver a fresh, modern identity system, fusing the vitality of a lifestyle brand with the credibility of next-generation science.