TRU TO THE PROMISE

CLIENT: TRUVIAN HEALTH  PROJECT: REBRAND
CORPORATE REBRAND / BRANDING / CREATIVE STRATEGY / IDENTITY REFRESH / WEBSITE / BRAND GUIDELINES

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Traditionally, getting a blood test can be an elaborate ordeal – requiring appointments, office visits, offsite lab work, and expense. Truvian is changing that with a groundbreaking alternative to offsite labs: a compact instrument that will deliver lab-accurate insights to inform healthcare decisions, right on your smartphone, in minutes instead of days.  HCI partnered with Truvian to deliver a fresh, modern identity system,  fusing the vitality of a lifestyle brand with the credibility of next-generation science.

TRU TO THE PROMISE

CLIENT: TRUVIAN HEALTH  PROJECT: REBRAND
CORPORATE REBRAND / BRANDING / CREATIVE STRATEGY / IDENTITY REFRESH / WEBSITE / BRAND GUIDELINES

————

Traditionally, getting a blood test can be an elaborate ordeal – requiring appointments, office visits, offsite lab work, and expense. Truvian is changing that with a groundbreaking alternative to offsite labs: a compact instrument that will deliver lab-accurate insights to inform healthcare decisions, right on your smartphone, in minutes instead of days.  HCI partnered with Truvian to deliver a fresh, modern identity system,  fusing the vitality of a lifestyle brand with the credibility of next-generation science.

TRU TO THE PROMISE

CLIENT: TRUVIAN HEALTH  PROJECT: REBRAND
CORPORATE REBRAND / BRANDING / CREATIVE STRATEGY / IDENTITY REFRESH / WEBSITE / BRAND GUIDELINES

————

Traditionally, getting a blood test can be an elaborate ordeal – requiring appointments, office visits, offsite lab work, and expense. Truvian is changing that with a groundbreaking alternative to offsite labs: a compact instrument that will deliver lab-accurate insights to inform healthcare decisions, right on your smartphone, in minutes instead of days.  HCI partnered with Truvian to deliver a fresh, modern identity system,  fusing the vitality of a lifestyle brand with the credibility of next-generation science.

YOUR HEALTH IS YOUR BUSINESS

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Powered by patented technologies and intelligent integration, Truvian’s comprehensive wellness panel will cover 40 of the most commonly ordered diagnostic tests, from a single small blood sample taken at a retail location or corporate health environment. Working closely with the company’s C-suite, we identified the cornerstone of the brand narrative: disrupting the traditional blood testing market by giving people unprecedented access and control of their personal medical data.

INSIGHTS, ONSITE.

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As a life sciences start-up, Truvian’s target audience spans investors to retail partners to consumers to future hires. The website strategically articulates the business opportunity for commercial partners, while  highlighting the unprecedented end-consumer benefits. Messaging is concise and engaging, reflecting the efficient simplicity of the product experience.

EXPANDING FOR A NEW REALITY

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Addressing the advent of the global pandemic, Truvian is expanding on their mission of delivering vital health data, creating the Easy Check IgM/IgG™ COVID-19 Antibody Test. HCI expanded the website with important information on serology,  product data and provided packaging design and branded marketing collateral.

DEFINING THE BRAND

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To ensure consistent on-brand communications, we’ve provided a comprehensive brand guidelines toolkit that defines Truvian’s positioning and personality, with clear instructions for implementing the visual language and messaging at all audience touch points. We continue working closely to help the company attain their goal of revolutionizing personal healthcare through transformative blood diagnostics.