CRASH IS BACK & BIGGER THAN EVER

CLIENT: ACTIVISION   PROJECT: CRASH BANDICOOT
BRANDING / CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM

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Sometimes oldies are the best goodies. When Activision Blizzard decided to publish the long-sought-after remaster, it was clear that a fresh take was necessary to attract a modern audience. That being said, any new identity had to stay authentic to the wacky, furry legacy that his passionate fans grew up loving.

CRASH IS BACK & BIGGER THAN EVER

CLIENT: ACTIVISION   PROJECT: CRASH BANDICOOT
BRANDING / CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM

————

Sometimes oldies are the best goodies. When Activision Blizzard decided to publish the long-sought-after remaster, it was clear that a fresh take was necessary to attract a modern audience. That being said, any new identity had to stay authentic to the wacky, furry legacy that his passionate fans grew up loving.

CRASH IS BACK & BIGGER THAN EVER

CLIENT: ACTIVISION   PROJECT: CRASH BANDICOOT
BRANDING / CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM

————

Sometimes oldies are the best goodies. When Activision Blizzard decided to publish the long-sought-after remaster, it was clear that a fresh take was necessary to attract a modern audience. That being said, any new identity had to stay authentic to the wacky, furry legacy that his passionate fans grew up loving.

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