We make emotional connections with consumers by creating powerful, integrated visual design systems–that empower companies to tell consistent and memorable brand stories, whatever the platform.
Since its launch in 2011, the Skylanders franchise has reached $2 billion in global retail sales and is the top selling U.S. video game franchise of 2014. After the record-breaking success of Skylanders Spyro’s Adventure, Skylanders Giants and Skylanders SWAP Force, we continue our successful partnership with the Activision brand team with the newly released, Skylanders Trap Team! (more…)
Who will you follow? Electronic Arts & BioWare commissioned us to illustrate 11 individual character portraits for their soon to be released game, Dragon Age: Inquisition. Each character illustration needed to work as a powerful stand-alone portrait, while also working as a part of a larger campaign image, to tell a deeper story. (more…)
Warner Bros. Interactive Entertainment asked us to create the logo and marketing art for the newly released, next-gen Lord of the Rings game, Middle-earth, Shadow of Mordor, developed by Monolith Productions. The open world, action/RPG game is set between the events of the Hobbit and LOTR stories, and focuses on the story of Talion as he exacts his revenge for his family’s, and his own, death. The challenge was that the art needed to feel like it was of the Middle-earth world, yet clearly differentiate from past LOTR game titles and movies. It had to be darker, emotionally charged and capture the right mood, yet not be over-the-top, something that was not in-line with Talion’s stoic character. The aggressive stance and tension in his body convey his power as he surveys the battlefield, savoring the sweet moment of vengeance and issuing a challenge to his next victim.
Congrats to our long-time partner, Activision, for their futuristic first-person shooter game, Destiny, selling more than $325 million worldwide in its first five days. According to Eric Hirshberg, CEO of Activision Publishing, “Destiny fans played more than 100 million hours of the game in the first week. That’s on par with the engagement levels of our most popular Call of Duty games, which obviously is an industry leader”.
We are proud to announce today’s The Sims 4 launch!
For the past 7 months, we worked side-by-side with Electronic Arts to design the new brand identity for The Sims 4–including the Collector’s and Premium Edition packaging, key art, 3D Sim renders, brand style guide, and so much more. We can’t wait for everyone to experience these smarter Sims. (more…)
You’ve been chosen!
We are thrilled to have been chosen by long-time partner Electronic Arts to design the brand identity, campaign art and logo animations for BioWare’s newest action role-playing game, Shadow Realms. The identity system we created communicates the modern fantasy of the game, while our campaign art subtly hints at four-vs-one gameplay and ready-to-rumble badass characters. (more…)
Congrats to our Star Wars: The Old Republic (SWTOR) partner, Electronic Arts, for their Bioware MMO making $165 million in revenue worldwide last year. Revenue is from subscriptions, expansion packs, and microstransactions, making SWTOR the fourth biggest MMO in the world in terms of earnings. (more…)
Our long-time partner, Activision, is pulling out all the stops for Bungie’s futuristic first-person shooter game, Destiny. According to one analyst, Destiny could reach 10-15 million copies sold and is in striking distance to outperform Call of Duty: Advanced Warfare. Reports are predicting Destiny could become the best-selling game of 2014. (more…)
“Really here…at last”. Twentieth Century Fox Consumer Products tagged us to bring the legendary cartoon beer to life. Our can design delivers a “real-life” take on the famous house suds from Moe’s Tavern. It has already launched in Australia, but hopefully brew-guzzling American Homerphiles will get a shot at it soon. Whoo-hoo! (more…)
HCI worked with Electronic Arts to create a brand and packaging system for their highly-antispiated life simulation game, The Sims 4. Our work included key art execution, 3D Sim renders, collector’s and premium edition packaging, magazine cover, spread illustration, iconography, E3 booth, brand style guide and more! (more…)