We make emotional connections with consumers by creating powerful, integrated visual design systems–that empower companies to tell consistent and memorable brand stories, whatever the platform.
When EA first approached us, our initial goal was to signal the Need for Speed reboot with a visual identity that captured an experience that trounces the status quo of the racing game genre. The key was to decide how within the art we could show confidence, depict bravery, and make this tower above the other racing titles out there.
By breathing life into the characters we were able throw away your usual faceless driver and really show the guts that it would take to live on high speed and near misses. We made the key art it a celebration of car culture while showing that this game wasn’t just about takedowns or racing, but at its heart it was about the realness of the characters that you control.
To The Next Level
From the onset of our fifth year of collaborations with Activision to develop the branding, packaging, collateral, and character illustrations for the Skylanders Superchargers game we knew we had some new wrenches to deal with.
Smells Like Pre-Teen Spirit
As the pre-teen audiences make their way towards full blown teen-dom, we needed to make sure that the illustrations and packaging could still pique their interest in a highly competitive landscape.
Drive My Car (Or Boat, Or Plane)
This year the Skylanders got their licenses and took to the road, sea, and air with their new vehicle gameplay, so we wanted to let the audience knew that this game was taking the franchise to parts previously unknown.
This year the Skylanders gained some new friends with Activision’s partnership with Nintendo to bring Donkey Kong & Bowser into the 3DS, Wii, and WiiU platforms while maintaining a cohesive line look.
7,630 hours. 2 logos, 5 key arts, 51 character illustrations, 39 starters, 76 blisters, and 60 pieces of collateral later…
99 Problems, but a Skylander Ain’t One
We started by revving up this year’s main logo with new chrome detailing, racing details, and more of an aggressive attitude to spotlight the new vehicle twist in the game.
Our unique blister pack approach for this year dropped in a dynamic angle on the backer card to reflect the momentum and speed that is core to the game. The starter packs were also designed so our new friends from Nintendo could live in the SuperChargers’ world seamlessly.
Lastly, Skylander character and vehicle artwork deviated away from typical graphical backgrounds by crafting intricate environmental backgrounds that showed off the new SuperChargers’ world of speed while ramping up the character detail and render to new franchise heights.
The End of the Road
After 7,630 hours, the end result was an incredibly dynamic, cohesive, and immersive packaging and branding experience for consumers young and old focusing on new game features to draw in and keep the attention of the consumer base while driving new interest.
Activision Publishing, Inc. announced recently the launch of a new free-to-play mobile card battle game, Skylanders Battlecast. The new property is breaking the mould of the other Skylanders games with this version of play, while featuring favorite Skylanders characters – thus appealing to both Skylanders fans and card battle enthusiasts alike!
Activision and HCI have teamed up once again to bring you this exciting new venture, so keep an eye out for packaging and other reveals on the HCI website and social media channels.
More info here:
This Kotaku article gives a good rundown:
And for the curious, the Official Legion website is here:
Back in February Shadow of Mordor was the talk of the DICE Summit having become the biggest launch ever based on Lord of the Rings. Shadow of Mordor most recently went on to capture Game of the Year at the recent GDC Summit, a coveted win as the votes come come from peers voting for peers. (more…)
On Monday of this week, Activision announced the April launch of a special edition Skylanders Trap Team Crayola starter pack. Hamagami/Carroll partnered with our sister company, PicturePlane, to create a black-and-white line version of the front of box art that can be colored in using the included Crayola Magic Crayons. (more…)
Production has started on Disney Junior’s new animated preschool series Goldie & Bear.
Set to air this fall in the US on Disney Junior, the series follows the adventure of plucky Goldie and best pal Bear as they encounter well-known characters from fairy tales and nursery rhymes like Little Red Riding Hood, Humpty Dumpty and The Three Little Pigs. (more…)
Together with our long-time partner, Disney Channel, we developed the campaign art and tagline for the new intergalactic adventure, Miles from Tomorrowland. Our art captures young adventurer, Miles Callisto, riding his favorite sidekick, Merc, through outer space. Miles and his family help connect the galaxy on behalf of the Tomorrowland Transit Authority. We can’t wait for this new series to blast off today. (more…)
Congratulations to Warner Bros. Interactive Entertainment! In 2014, WBIE asked us to create the logo and marketing art for its September 2014-released, next-gen Lord of the Rings game, Middle-earth, Shadow of Mordor, developed by Monolith Productions. The open world, action/RPG game is set between the events of the Hobbit and LOTR stories, and focuses on the story of Talion as he exacts his revenge for his family’s, and his own, death.
Shadow Of Mordor has now become the biggest launch ever for a game based on The Lord of the Rings, and has been lauded by critics.
Michael de Plater, Creative Director at Monolith Productions, attributes the success of the game to empowering the players to tell stories. To quote de Plater at the recent DICE Summit, “Players are no different from us, they also love telling and creating and sharing stories, it’s just such a fundamental innate human need”.
We couldn’t agree more!