We make emotional connections with consumers by creating powerful, integrated visual design systems–that empower companies to tell consistent and memorable brand stories, whatever the platform.
We are proud to announce today’s The Sims 4 launch!
For the past 7 months, we worked side-by-side with Electronic Arts to design the new brand identity for The Sims 4–including the Collector’s and Premium Edition packaging, key art, 3D Sim renders, brand style guide, and so much more. We can’t wait for everyone to experience these smarter Sims. (more…)
You’ve been chosen!
We are thrilled to have been chosen by long-time partner Electronic Arts to design the brand identity, campaign art and logo animations for BioWare’s newest action role-playing game, Shadow Realms. The identity system we created communicates the modern fantasy of the game, while our campaign art subtly hints at four-vs-one gameplay and ready-to-rumble badass characters. (more…)
Congrats to our Star Wars: The Old Republic (SWTOR) partner, Electronic Arts, for their Bioware MMO making $165 million in revenue worldwide last year. Revenue is from subscriptions, expansion packs, and microstransactions, making SWTOR the fourth biggest MMO in the world in terms of earnings. (more…)
Our long-time partner, Activision, is pulling out all the stops for Bungie’s futuristic first-person shooter game, Destiny. According to one analyst, Destiny could reach 10-15 million copies sold and is in striking distance to outperform Call of Duty: Advanced Warfare. Reports are predicting Destiny could become the best-selling game of 2014. (more…)
“Really here…at last”. Twentieth Century Fox Consumer Products tagged us to bring the legendary cartoon beer to life. Our can design delivers a “real-life” take on the famous house suds from Moe’s Tavern. It has already launched in Australia, but hopefully brew-guzzling American Homerphiles will get a shot at it soon. Whoo-hoo! (more…)
HCI worked with Electronic Arts to create a brand and packaging system for their highly-antispiated life simulation game, The Sims 4. Our work included key art execution, 3D Sim renders, collector’s and premium edition packaging, magazine cover, spread illustration, iconography, E3 booth, brand style guide and more! (more…)
Dateline: Sin City. The star of the annual Licensing Show in Vegas is once again Skylanders, adding deals with retail giants like McDonald’s and General Mills, and publishing powerhouses Penguin, IDW Publishing and Crayola to their vast line-up of licensees. (more…)
Every year the Electronic Entertainment Expo, located Downtown LA, is the culmination of months of our work in collaboration with blue chip video game publishers.
This year we ran the gamut, creating impactful brand identities and key art for games in a wide range of genres. Our launches included brand identity and packaging programs for Activision Skylanders: Trap Team; Electronic Arts The Sims 4 and Dragon Age: Inquisition; Warner Bros. Interactive Entertainment Middle-earth: Shadow of Mordor and more! (more…)
Our friends at Ergobaby called on our interactive division, Open Bar, to reinvent their online presence. We’re especially excited about this because HCI has recently received several visits from the stork, so we’re quickly becoming the test market. (more…)