We make emotional connections with consumers by creating powerful, integrated visual design systems–that empower companies to tell consistent and memorable brand stories, whatever the platform.
Congratulations to our client, Napa winery Montagu Wineries, for winning Wine Spectrum Magazine’s #1 Wine of 2016 with their Silver Ghost Cabernet Sauvignon 2014! And as long as we’re chest pounding, we also won Best Label in the “Artistic” category for the awesome Silver Ghost label design. Cheers! Bottoms up! Sante´! Salud!
Wait..that sounds wrong.
When Tubby Table approached us with the idea to redesign the packaging for their line of childrens’ bath toys, we were “bubbling over” with eagerness to take on the project. Tubby Table had established themselves in a niche market of the bath toy world, but had recently landed deals with mass retailers, and were looking to completely redesign the logo and outer packaging for their product line prior to hitting shelves.
Our assessment of the old logo and packaging was dated in it’s look and style, with a use of primary colors and photography that was doing more of a disservice than anything. The objective included redesign of the product logo, the main table packaging, and also a new approach to the accessories packaging to ensure cohesion throughout the entire packaging line. One of the challenges with the photography was not only showing the product, but showing enough of the bathing environment that parents could see how the system all worked together within the tub.
Our collaborative strategy brought the packaging up to date with use of just enough white space to keep things fresh, but also a bathroom-inspired color palette for the logo and pops of the same colors throughout the packaging to make the system uniquely identifiable. We redesigned the logo just enough to bring it up to date without losing its core essence, keeping the signature splashes in the logo, but with new thinking around the font and overall design and font usage. Lastly, we refreshed the photography, brightening the lighting both in the environment and also pulling out on the the product and environment to give a better sense of the system setup. The result was a logo and packaging system that felt lighter and brighter, and more fun while also more contemporary, giving it the opportunity to stand out on shelf in a new space.
HCI recently had the chance to collaborate with our in-house digital division, Open Bar, on a suite of websites for Skyrocket Toys. The first site was for Sky Viper, an established brand of drone products with a limited web presence. We took visual cues from the product design to establish a visual vocabulary for the site and used a series of infographics and iconography to help convey all of the cool tech included in the product design.
The other two sites were for Mebo and Real Cooking, mostly new-to-market products expected to take the toy aisle by storm this holiday. Mebo is a fun remote-controlled robot with a mechanical arm and claw that can play Jenga! And Real Cooking is a full line of baking products for kids, including baking mixes and decorating kits as well as essential tools to help kids in the kitchen, like a fool-proof egg cracker and mixing bowls that suction to the counter to help avoid spills. As these were new lines for Skyrocket, we were able to establish the brand look and dictate how it was applied throughout the site designs, incorporating some fun animations to depict Mebo’s personality.
Click the links below to see our work!
EA assures us that MASS EFFECT: ANDROMEDA is right on track for 2017. We’re keeping our eyes peeled and collective breath held for more reveals around this one.
Started In A Dorm Now We’re Here
Tespa asked HCI to breathe some new life into their visual identity that would allow for versatility and would fit the direction of the brand from a club at UT-Austin to the home for gaming on campuses nationwide. Their previous identity system ran into usage issues in both printed and digital formats that didn’t represent the overall vision of the brand.
Lighting the Hearth(stone)
Our first step was to key-in on what could reflect Tespa’s themes of college community, competitiveness, and growth. We chose to give the old iconography a collegiate facelift into a torch flame to signify scholastic imagery and the passing of knowledge, while also alluding to the competition of an event like the Olympics. To further expand the tie-in we created an alternate version of the logo modeled after a college crest for Tespa that we must say looks particularly dope on a t-shirt.
Nothing Like A Cool, Crisp…Logo
The typography of the logo was created to look clean and sleek, so it could live alone without the need for iconography to maximize the ways it can be used. In the end we delivered a completely new visual system that signifies the mission of Tespa to create a community and give gamers a place to make friends and the most of their college years.
Collaborating with DICE and Cinco, the composition for this piece of key art was already set in concept, then HCI finished out the artwork to a level worth of the Star Wars brand. The end results was an iconic and impactful scene only achievable with this level of realistic render.
Epic, sweeping narratives are the hallmark of Disney and Disney Pixar film-making, and the November 2016 release Moana is no exception. In search of teaser key art that breaks the mold – just like the film’s heroine – Hamagami/Carroll and our illustration partner PicturePlane created a beautiful and vast seascape reflecting the powerful beauty seen throughout the film.
Since this is a teaser poster, we had to hint at the story instead of revealing the entire gist or broader themes. By focusing on the environment and not the characters as much – although revealing them from behind – we tell just enough of the story to build some intrigue.
Keep your eyes out for an update later this year as we unfold the main theatrical key art, and then the Academy nomination campaign artwork.
Hamagami/Carroll engaged with DreamWorks Animation over a year ago on their all-new Netflix Original Series, Voltron: Legendary Defender. We completely rebranded the property by reimagining what it would take to resurrect this legacy brand in order to visually excite old fans AND delight to bring in new ones. We created the show’s sleek new logo, a suite of key art, five original pieces of Fanboy art, a style guide and an entire bank of gallery images that will live on Netflix’s digital streaming service.
When EA first approached us, our initial goal was to signal the Need for Speed reboot with a visual identity that captured an experience that trounces the status quo of the racing game genre. The key was to decide how within the art we could show confidence, depict bravery, and make this tower above the other racing titles out there.
By breathing life into the characters we were able throw away your usual faceless driver and really show the guts that it would take to live on high speed and near misses. We made the key art a celebration of car culture while showing that this game wasn’t just about takedowns or racing, but at its heart it was about the realness of the characters that you control.