Dying Light: The Beast

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‍CLIENT: TECHLAND
IDENTITY / KEY ART / LOGO

Some things get better with age, but brand looks are usually not one of them. So, leading up to Dying Light’s 10-year anniversary, Techland engaged us in developing a versatile brand id system that would not only apply to their future releases, but to the entire history of the franchise as well.

Our key art and animated logo for their forthcoming third title, Dying Light: The Beast, look incredible. But the Vis ID and scaling identity system we’ve created for multiple games, events, DLCs, bundles, and expansions is what they were really dying for.