PROJECT: CORPORATE REBRAND
BRAND & CREATIVE STRATEGY / CORPORATE NAMING / PRODUCT NOMENCLATURE / BRAND VOICE / VISUAL IDENTITY DESIGN / WEBSITE / VIDEO / STYLE GUIDE / VISUAL CONTENT
Boston’s former “Corporate Reimbursement Services, Inc.” – (sexy, right?) – sought a new identity system that would help the company scale to a $100 million+ target, and attract the top-tier Millennial workforce they would need to get there. Working in lock-step with the C-suite and marketing team, we worked from the ground up to build a future-facing, compelling brand.