CLIENT: EA / RESPAWN ENTERTAINMENT
CREATIVE STRATEGY / IDENTITY / KEY ART SYSTEM / CAMPAIGN ART / LOGO / MOTION GRAPHICS / DIGITAL
The masters of badassery at Respawn Entertainment were the original creators of the world’s most successful shooter video game, Call of Duty. After breaking off to form Respawn, they tapped our team (we created the original Call of Duty branding) to continue making brand identity magic for their new, highly-anticipated game, Titanfall.
The core narrative underlying Titanfall is the unique fusion of man (Pilot) and machine (the Titan mech warrior), set in a war-torn outer space colony called Frontier. To accurately reflect the first-person shooter’s mythos and relentless action, the powerful key art system features key moments before, during and after the battle.
To ensure enduring brand consistency, we delivered a comprehensive brand toolkit to guide any teams creating Titanfall communications. The guide provides approved assets and delineates usage across both digital and physical applications.