Veravas

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NAMING / CREATIVE STRATEGY / BRANDING / WEBSITE / STYLE GUIDE / KEY VISUALS / ICONS

When a new company of leading innovators in laboratory diagnostics sought to establish their brand, Hamagami/Carroll began with an in-depth naming initiative. The result — VERAVAS — derives from Vera (Latin for "true") and Vas ("vessel"), a name that reflects the mechanism of action of the company’s original technology — eliminating interferences in blood samples.

With this strong foundation in place, our team developed a comprehensive creative strategy and identity system. This included logo design, visual language, illustration, website development, style guide and a suite of collateral materials. To help distinguish Veravas from the typical healthcare branding, we used a bold color palette — one that conveys both humanism and professionalism.

Our team made sure that every element of the branding was purposefully crafted to establish Veravas’ position in the competitive laboratory diagnostics landscape, helping to set the company on their path to success.