CLIENT: EA / KOEI TECMO
CREATIVE STRATEGY / IDENTITY / KEY ART / LOGO / BRAND GUIDE / MOTION GRAPHICS / DIGITAL ASSETS
With heavy Japanese cultural influence at the core of the new IP, Wild Hearts, we worked with EA and Koei Tecmo to bring the game’s unique feel to worldwide audiences. We began with extensive exploration into Japanese art and began focusing on a system based on hand-painted Japanese brushstrokes done in-studio using sumi ink. From the logo to the key art system (ten in total) to the brand guidelines we tried to fuse the modern of the CG beasts with classic Japanese styling.