We like to call it Design Thinking – clarifying a brand’s purpose, positioning and voice. It’s these insights that create your competitive advantage and marketplace distinction, and are the crucial foundation for crafting powerful identity regardless of the business sector.
Naming is not just putting names on a dartboard, closing your eyes, and hoping you hit something good. We always begin with an intensive analysis of the marketplace, target audiences, and brand positioning all before we let those creative juices flow.
The saying “you never get to make a first impression twice” could not be more valid than with a brand’s visual identity. Our in-depth discovery and research lets us develop a bespoke look that catches eyes and will not be forgotten.
Before any visuals or paint start to get applied to a new brand you need to get the structure and positioning structured. A strong brand platform is where everything begins - starting with the core elements that define the why & how and extending pieces like the brand promise & personality.
With attention spans shortening, the economy of words is more important than ever…but we’ve said too much. You tell us what you need and we can help you get there, from taglines to positioning statements to optimized website copy to your elevator speech - we’ve got you covered.