At the tip of the spear in single-molecule proteomic technology, Quantum-Si is The Protein Sequencing Company™. As the enterprise evolves from biotech R&D start-up to commercialization with its first-to-market Platinum™ Next-Generation Protein Sequencer™, it became evident that the company's brand identity needed to transform as well.
Our objectives were clear: build awareness for the emergent science of protein sequencing, clarify the company's technology, and evolve from a dark, technical visual identity that no longer reflected its innovation, energy, or leadership.
We developed a clear, energetic brand and visual system that brought color, motion, and accessibility to Quantum-Si’s story — positioning it as the pioneering force in next-generation proteomics.
Launched at the 2024 JP Morgan Healthcare Conference, the rebrand signaled Quantum-Si’s evolution into a market leader, sparking industry excitement and reinforcing its mission to decode the proteome.
Quantum-Si needed a new identity that could communicate both scientific credibility and market confidence. The logo design became the centerpiece that embodied the company’s pioneering work in next-generation protein sequencing.
To make the company's sequencing technology feel more approachable, we created an illustration system that brings molecular science to life with vibrant color, translating complex protein structures into clear, visually engaging graphics.
To ensure consistency across every touchpoint, we developed a comprehensive brand identity guideline system. The document translates the refreshed strategy, visual language, and tone into a unified framework, equipping internal teams and external partners to express the brand with clarity and confidence.
With the new emphasis on commercialization, digital touchpoints needed to evolve from a technical resource into an engaging brand experience. We positioned Quantum-Si as a leader in next-generation proteomics, balancing scientific depth with approachable design to reach both investors and researchers alike.
