Truvian is redefining routine blood testing with a compact, lab-accurate instrument that delivers results in minutes. To support that mission, we developed a messaging platform and website that blend lifestyle energy with scientific credibility — positioning Truvian as a trusted, user-friendly alternative to traditional labs for commercial partners, healthcare professionals, and patients alike.
In the wake of the Theranos fallout, Truvian faced deep public skepticism regarding innovation in blood testing. The brand needed to build credibility, convey simplicity, and appeal to a diverse audience: investors, healthcare professionals, retail pharmacy chains, and consumers.
We created a messaging platform and website that fused lifestyle energy with scientific credibility. The unified voice and visual system positioned Truvian as a trustworthy, user-friendly leader in next-generation diagnostics.
The communication strategy has not only bolstered market confidence but also positioned Truvian as a serious contender in the $85 billion blood testing market, where innovation and accuracy are critical. The refreshed brand narrative elevated its market presence and helped secure $208M in funding to advance FDA clearance and commercialization.
Although Truvian is a B2B brand, the ultimate audience is the everyday consumer seeking a simple, trusted, and affordable way to improve their health with accurate blood tests. It was imperative to demonstrate to the medical and retail audiences that the product has the clear value story and easy visual appeal of a consumer lifestyle brand.
The comprehensive Brand Guidelines lay out a clear path for creating a consistent brand vision, including creative and brand strategy and messaging and a flexible, inviting brand design system.
Unlike most biotech consumables, Truvian's may be seen by both technicians and everyday consumers. Our package designs for both individual units and multiple cases reflect the same fresh, vibrant design aesthetic as the rest of the system.
With the advent of the pandemic, Truvian made the nimble shift to using the testing technology for a COVID-19 Antibody Test. Hamagami/Carroll matched the urgency by extending the new brand identity system to the EASY CHECK packaging design, marketing collateral, and website updates.
