Tempus, the AI-driven precision medicine company, partnered with us to create its webinar presentation for the American Society of Clinical Oncology (ASCO) for the third consecutive year. While past presentations focused on products, the 2025 presentation centers on the theme of "quieting the noise" — addressing the data overload healthcare providers face when choosing the right therapies for patients.
Tempus needed to shift its ASCO presentation from a product-centric approach to a more human, emotionally resonant story that visualized how it quiets the noise through their proprietary, AI-driven precision medicine.
We developed a narrative highlighting clarity and better outcomes for oncologists and their patients: simplifying complex ideas with calm, precise visuals to express the “quieting the noise” theme.
Our approach elevated Tempus’ brand perception with a 300+ standing-room-only audience at the presentation, a surge in web traffic and inquiries, and a 15% stock increase.
Our strategic and creative development started with exploring multiple narrative and visual directions around the chosen theme. Each concept translated complexity into clarity and human impact through motion studies and storyboards, ultimately landing on a "sea of data" as the central visual metaphor.
Our opening cinematic cinematic visualized the theme through a dynamic journey from chaos to calm, hyper-focused clarity. Waves of motion represent data points that gradually converge into a calm center, symbolizing Tempus’ ability to transform complexity into precise, actionable insight.
Building from the cinematic, we created the full webinar, reshaping complex product and benefits data into a clear, cohesive brand story. Each slide balanced scientific rigor with visual clarity for a presentation that was both informative and distinctly Tempus.
For the webinar, we created custom visuals and written content, illustrating Tempus’ data ecosystem and AI capabilities with scientific precision and elegant simplicity. These infographics transformed complex information into clear visuals that reinforced the story of turning data into impact.
We expanded the branded experience with print ads that translated its motion and mood into static form. Each echoed the theme of quieting the noise through bold composition and refined typography, extending Tempus’ data-driven clarity into print.
