DEMN bundles these two entities and markets to cable and satellite providers across the country. Our challenge: how do you create a visual design system that effectively integrates imagery as disparate as gridiron warriors and pretty princesses in the same communication, while retaining each brand’s individual integrity? We delivered a full identity system, extensive style guide, advertising, microsite, and promotional mailing concepts and executions.
Bespoke, premium promotion mailings figure heavily in the DEMN B2B engagement strategy. We theme each promotion around a seasonal event and deliver an unforgettable "unboxing" experience.
Each promotion pairs with a digital component to extend and enrich the experience. The result is a memorable multi-tiered engagement delivering the brand story across multiple touch points.